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7c Belch G.; Belch M. Advertising and Pormotion. Ch10 Media Planning Strategy.pdf 27 Nov 202427/11/24 at 14:472024-11-27 14:47:27
Christian Diez -
7b Venkatesan R.; Gibbs S. Paid Search Advertising. Darden. 2018.pdf 27 Nov 202427/11/24 at 14:462024-11-27 14:46:27
Christian Diez -
7a Sternthal B. Kellogg on Marketing. Ch. 10 Advertising Strategy.pdf 27 Nov 202427/11/24 at 14:462024-11-27 14:46:27
Christian Diez -
6b Zoltners A. Sinha P. K. & Zoltners G. Kellogg on Marketing. Ch. 16 The Successful Selling Organization.pdf 27 Nov 202427/11/24 at 14:452024-11-27 14:45:27
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6a Coughlan A. T. & Stern L. W. Kellogg on Marketing. Ch. 11 Market Channel Design and Management.pdf 27 Nov 202427/11/24 at 14:452024-11-27 14:45:27
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5d Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch7 Pricing Over the Product Life Cycle.pdf 27 Nov 202427/11/24 at 14:452024-11-27 14:45:27
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5c Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch6 Price Level.pdf 27 Nov 202427/11/24 at 14:442024-11-27 14:44:27
Christian Diez -
5b Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch3 Price Structure.pdf 27 Nov 202427/11/24 at 14:442024-11-27 14:44:27
Christian Diez -
5a Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch1 Strategic Pricing.pdf 27 Nov 202427/11/24 at 14:432024-11-27 14:43:27
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3d Dolan R. J. Análisis de las Percepciones del Consumidor, HBS 2001.pdf 27 Nov 202427/11/24 at 14:422024-11-27 14:42:27
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3c Wilcox R.T. & Yemen G. Brand Positioning Statements. Darden 2012.pdf 27 Nov 202427/11/24 at 14:422024-11-27 14:42:27
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3b Keller K., Sternthal B. and Tybout A. Three Questions You Need to Ask About Your Brand. HBR. 2002.pdf 27 Nov 202427/11/24 at 14:412024-11-27 14:41:27
Christian Diez -
3a Moore M. & Helstein R. Positioning; The Essence of Marketing Strategy. Darden. 2009.pdf 27 Nov 202427/11/24 at 14:412024-11-27 14:41:27
Christian Diez -
2c. AIM. Informe GSE. 2012.pdf 27 Nov 202427/11/24 at 14:402024-11-27 14:40:27
Christian Diez -
2a Sarvary M. & Elberse A. Market Segmentation, Target Market Selection, and Positioning, HBS 2006.pdf 27 Nov 202427/11/24 at 14:402024-11-27 14:40:27
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1b Porter, M. What Is Strategy. HBR ND96.pdf 27 Nov 202427/11/24 at 14:402024-11-27 14:40:27
Christian Diez -
Bienvenida y preparación requerida ANTES de la semana intensiva 27 Nov 202427/11/24 at 11:462024-11-27 11:46:27
Christian Diez -
1. Marketing y la Empresa 27 Nov 202427/11/24 at 11:342024-11-27 11:34:27
Christian Diez -
Se ha publicado un nuevo test (Tarea 2 (INDIVIDUAL)) 27 Nov 202427/11/24 at 11:272024-11-27 11:27:27
Christian Diez -
Se ha publicado un nuevo test (Tarea 1 (INDIVIDUAL)) 27 Nov 202427/11/24 at 10:152024-11-27 10:15:27
Christian Diez -
El servicio 'Tests' ha sido activado 27 Nov 202427/11/24 at 09:102024-11-27 09:10:27
Christian Diez -
2. Segmentación de mercado y selección segmento objetivo (video 2) 27 Nov 202427/11/24 at 09:082024-11-27 09:08:27
Christian Diez -
2. Segmentación de mercado y selección segmento objetivo (video 1) 27 Nov 202427/11/24 at 09:072024-11-27 09:07:27
Christian Diez -
1. 1. Marketing y la Empresa 27 Nov 202427/11/24 at 09:062024-11-27 09:06:27
Christian Diez -
Se agregó a Militza Moya Villarreal como Ayudante 29 Oct 202429/10/24 at 12:322024-10-29 12:32:29
Militza Moya Villarreal
U-Cursos ::
IN77N-1 Marketing 2024, Primavera
Marketing
IN77N-1 - Primavera 2024
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