7c Belch G.; Belch M. Advertising and Pormotion. Ch10 Media Planning Strategy.pdf 27 Nov 202427/11/24 a las 14:47 hrs.2024-11-27 14:47:27

Christian Diez

7b Venkatesan R.; Gibbs S. Paid Search Advertising. Darden. 2018.pdf 27 Nov 202427/11/24 a las 14:46 hrs.2024-11-27 14:46:27

Christian Diez

7a Sternthal B. Kellogg on Marketing. Ch. 10 Advertising Strategy.pdf 27 Nov 202427/11/24 a las 14:46 hrs.2024-11-27 14:46:27

Christian Diez

6b Zoltners A. Sinha P. K. & Zoltners G. Kellogg on Marketing. Ch. 16 The Successful Selling Organization.pdf 27 Nov 202427/11/24 a las 14:45 hrs.2024-11-27 14:45:27

Christian Diez

6a Coughlan A. T. & Stern L. W. Kellogg on Marketing. Ch. 11 Market Channel Design and Management.pdf 27 Nov 202427/11/24 a las 14:45 hrs.2024-11-27 14:45:27

Christian Diez

5d Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch7 Pricing Over the Product Life Cycle.pdf 27 Nov 202427/11/24 a las 14:45 hrs.2024-11-27 14:45:27

Christian Diez

5c Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch6 Price Level.pdf 27 Nov 202427/11/24 a las 14:44 hrs.2024-11-27 14:44:27

Christian Diez

5b Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch3 Price Structure.pdf 27 Nov 202427/11/24 a las 14:44 hrs.2024-11-27 14:44:27

Christian Diez

5a Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch1 Strategic Pricing.pdf 27 Nov 202427/11/24 a las 14:43 hrs.2024-11-27 14:43:27

Christian Diez

3d Dolan R. J. Análisis de las Percepciones del Consumidor, HBS 2001.pdf 27 Nov 202427/11/24 a las 14:42 hrs.2024-11-27 14:42:27

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3c Wilcox R.T. & Yemen G. Brand Positioning Statements. Darden 2012.pdf 27 Nov 202427/11/24 a las 14:42 hrs.2024-11-27 14:42:27

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3b Keller K., Sternthal B. and Tybout A. Three Questions You Need to Ask About Your Brand. HBR. 2002.pdf 27 Nov 202427/11/24 a las 14:41 hrs.2024-11-27 14:41:27

Christian Diez

3a Moore M. & Helstein R. Positioning; The Essence of Marketing Strategy. Darden. 2009.pdf 27 Nov 202427/11/24 a las 14:41 hrs.2024-11-27 14:41:27

Christian Diez

2c. AIM. Informe GSE. 2012.pdf 27 Nov 202427/11/24 a las 14:40 hrs.2024-11-27 14:40:27

Christian Diez

2a Sarvary M. & Elberse A. Market Segmentation, Target Market Selection, and Positioning, HBS 2006.pdf 27 Nov 202427/11/24 a las 14:40 hrs.2024-11-27 14:40:27

Christian Diez

1b Porter, M. What Is Strategy. HBR ND96.pdf 27 Nov 202427/11/24 a las 14:40 hrs.2024-11-27 14:40:27

Christian Diez

Bienvenida y preparación requerida ANTES de la semana intensiva 27 Nov 202427/11/24 a las 11:46 hrs.2024-11-27 11:46:27

Christian Diez

1. Marketing y la Empresa 27 Nov 202427/11/24 a las 11:34 hrs.2024-11-27 11:34:27

Christian Diez

Se ha publicado un nuevo test (Tarea 2 (INDIVIDUAL)) 27 Nov 202427/11/24 a las 11:27 hrs.2024-11-27 11:27:27

Christian Diez

Se ha publicado un nuevo test (Tarea 1 (INDIVIDUAL)) 27 Nov 202427/11/24 a las 10:15 hrs.2024-11-27 10:15:27

Christian Diez

El servicio 'Tests' ha sido activado 27 Nov 202427/11/24 a las 09:10 hrs.2024-11-27 09:10:27

Christian Diez

2. Segmentación de mercado y selección segmento objetivo (video 2) 27 Nov 202427/11/24 a las 09:08 hrs.2024-11-27 09:08:27

Christian Diez

2. Segmentación de mercado y selección segmento objetivo (video 1) 27 Nov 202427/11/24 a las 09:07 hrs.2024-11-27 09:07:27

Christian Diez

1. 1. Marketing y la Empresa 27 Nov 202427/11/24 a las 09:06 hrs.2024-11-27 09:06:27

Christian Diez

Se agregó a Militza Moya Villarreal como Ayudante 29 Oct 202429/10/24 a las 12:32 hrs.2024-10-29 12:32:29

Militza Moya Villarreal