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  15. Haxthausen O. Secrets of Challenger Brands, Marketing Managment. May 2004.pdf 27 Jul 201527/07/15 at 10:462015-07-27 10:46:27

  Cristián Middleton G.

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  14. Kumar N. Strategies to fight low-cost rivals. Harvard Business Review. Dec 2006.pdf 27 Jul 201527/07/15 at 10:462015-07-27 10:46:27

  Cristián Middleton G.

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  13. Bryce D.J. and Dyer J.H. Strategies to crack well-guarded markets. Harvard Business Review. May 2007.pdf 27 Jul 201527/07/15 at 10:452015-07-27 10:45:27

  Cristián Middleton G.

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  12. A. R. Jack Trout Posicionamiento.pdf 27 Jul 201527/07/15 at 10:452015-07-27 10:45:27

  Cristián Middleton G.

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  11. Day G. Is It Real. Can We Win. Is It Worth Doing. Harvard Business Review, Dec 2007, Vol. 85 Issue 12, p110-120.pdf 27 Jul 201527/07/15 at 10:452015-07-27 10:45:27

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  10. Gerzema J. and Lebar E. The trouble with brands. Strategy+Business. Issue 55. Summer 2009.pdf 27 Jul 201527/07/15 at 10:452015-07-27 10:45:27

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  9. Maister David H, Chapter 10. How Clients Choose.pdf 27 Jul 201527/07/15 at 10:442015-07-27 10:44:27

  Cristián Middleton G.

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  Re (6): Tema para Acción de Marketing 27 Jul 201527/07/15 at 08:282015-07-27 08:28:27

  Elías Readi Carvajal

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  Re (5): Tema para Acción de Marketing 27 Jul 201527/07/15 at 07:582015-07-27 07:58:27

  Macarena Calquín T.

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  Re (4): Tema para Acción de Marketing 27 Jul 201527/07/15 at 06:352015-07-27 06:35:27

  Macarena Calquín T.

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  Re (3): Tema para Acción de Marketing 26 Jul 201526/07/15 at 23:452015-07-26 23:45:26

  Claudio Valenzuela C.

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  Re (2): Tema para Acción de Marketing 26 Jul 201526/07/15 at 23:432015-07-26 23:43:26

  Claudio Valenzuela C.

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  Re (1): Tema para Acción de Marketing 26 Jul 201526/07/15 at 22:122015-07-26 22:12:26

  Jorge Lara B.

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  Re (1): Cómo afectan los problemas de calidad a la marca 26 Jul 201526/07/15 at 22:072015-07-26 22:07:26

  Jorge Lara B.

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  8. B. McEwen Construyendo diferenciación de marcas en una época de paridad de productos.pdf 25 Jul 201525/07/15 at 16:252015-07-25 16:25:25

  Cristián Middleton G.

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  7. Coyne K.P. and Horn J. Predicting Your Competitor's Reaction. Harvard Business Review. Apr 2009.pdf 25 Jul 201525/07/15 at 16:242015-07-25 16:24:25

  Cristián Middleton G.

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  6. Collis D. J. and Rukstad M. G. Can You Say What Your Strategy Is. Harvard Business Review, Apr2008, Vol. 86 Issue 4, p82-90.pdf 25 Jul 201525/07/15 at 16:242015-07-25 16:24:25

  Cristián Middleton G.

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  5. Hitt-Ireland-Hoskisson El ambiente interno Recursos, Capacidades y Competencias centrales.pdf 25 Jul 201525/07/15 at 16:232015-07-25 16:23:25

  Cristián Middleton G.

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  4. Roche C. Navigating New Consumer Realities. Boston Consulting Group. Jun 2011.pdf 25 Jul 201525/07/15 at 16:202015-07-25 16:20:25

  Cristián Middleton G.

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  3. Court D., Elzinga D., Mulder S., and Vetvik O.J. The consumer decision journey, McKinsey Quarterly 2009 Number 3.pdf 25 Jul 201525/07/15 at 16:192015-07-25 16:19:25

  Cristián Middleton G.

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  2. Calkins, T. Breakthrough Marketing Plans. Cap 5. The Road Map; Step by Step. Palgrave MacMillan. 2008.pdf 25 Jul 201525/07/15 at 16:182015-07-25 16:18:25

  Cristián Middleton G.

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  1. Calkins T. Note on Writing Great Marketing Plans. KEL146. Kellogg School of Management, 2005.pdf 25 Jul 201525/07/15 at 16:172015-07-25 16:17:25

  Cristián Middleton G.

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  Cómo afectan los problemas de calidad a la marca 25 Jul 201525/07/15 at 14:092015-07-25 14:09:25

  Claudio Valenzuela C.

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  Lecturas Primer CTP 24 Jul 201524/07/15 at 20:592015-07-24 20:59:24

  Elías Readi Carvajal

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  Cristián Middleton G. ha sido agregado como Profesor Auxiliar 24 Jul 201524/07/15 at 18:302015-07-24 18:30:24

  Militza Moya Villarreal

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