6a Coughlan A. T. & Stern L. W. Kellogg on Marketing. Ch. 11 Market Channel Design and Management.pdf 23 Nov 202023/11/20 a las 04:37 hrs.2020-11-23 04:37:23

Christian Diez

5d Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch7 Pricing Over the Product Life Cycle.pdf 23 Nov 202023/11/20 a las 04:37 hrs.2020-11-23 04:37:23

Christian Diez

5c Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch6 Price Level.pdf 23 Nov 202023/11/20 a las 04:37 hrs.2020-11-23 04:37:23

Christian Diez

5b Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch3 Price Structure.pdf 23 Nov 202023/11/20 a las 04:36 hrs.2020-11-23 04:36:23

Christian Diez

5a Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch1 Strategic Pricing.pdf 23 Nov 202023/11/20 a las 04:36 hrs.2020-11-23 04:36:23

Christian Diez

3d Dolan R. J. Análisis de las Percepciones del Consumidor, HBS 2001.pdf 23 Nov 202023/11/20 a las 04:36 hrs.2020-11-23 04:36:23

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3c Wilcox R.T. & Yemen G. Brand Positioning Statements. Darden 2012.pdf 23 Nov 202023/11/20 a las 04:35 hrs.2020-11-23 04:35:23

Christian Diez

3b Keller K., Sternthal B. and Tybout A. Three Questions You Need to Ask About Your Brand. HBR. 2002.pdf 23 Nov 202023/11/20 a las 04:35 hrs.2020-11-23 04:35:23

Christian Diez

3a Moore M. & Helstein R. Positioning; The Essence of Marketing Strategy. Darden. 2009.pdf 23 Nov 202023/11/20 a las 04:35 hrs.2020-11-23 04:35:23

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2c. AIM. Informe GSE. 2012.pdf 23 Nov 202023/11/20 a las 04:35 hrs.2020-11-23 04:35:23

Christian Diez

2a Sarvary M. & Elberse A. Market Segmentation, Target Market Selection, and Positioning, HBS 2006.pdf 23 Nov 202023/11/20 a las 04:34 hrs.2020-11-23 04:34:23

Christian Diez

1a Pfeifer P. E.; Farris P. W. & Bendle N. Customer Lifetime Value. Darden 2014.pdf 23 Nov 202023/11/20 a las 04:34 hrs.2020-11-23 04:34:23

Christian Diez

IN77N Marketing - C. Diez - Primavera 2020.pdf 23 Nov 202023/11/20 a las 04:33 hrs.2020-11-23 04:33:23

Christian Diez

Caso Tata Nano (Fecha entrega: 13/12/2020) 23 Nov 202023/11/20 a las 04:02 hrs.2020-11-23 04:02:23

Christian Diez

El servicio 'Tareas' ha sido activado 22 Nov 202022/11/20 a las 23:12 hrs.2020-11-22 23:12:22

Christian Diez

El servicio 'Tests' ha sido activado 22 Nov 202022/11/20 a las 23:12 hrs.2020-11-22 23:12:22

Christian Diez