Bienvenida e instrucciones generales 23 Nov 202023/11/20 a las 19:41 hrs.2020-11-23 19:41:23

Christian Diez

Marketing - Parte 1.pdf 23 Nov 202023/11/20 a las 05:32 hrs.2020-11-23 05:32:23

Christian Diez

7e Kantar Ibope Media. Panorama TV. 2019.pdf 23 Nov 202023/11/20 a las 04:48 hrs.2020-11-23 04:48:23

Christian Diez

7d Kantar Ibope Media. 20 años 2019.pdf 23 Nov 202023/11/20 a las 04:47 hrs.2020-11-23 04:47:23

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7c AAM. Informe Inversión en Medios. 2019.pdf 23 Nov 202023/11/20 a las 04:47 hrs.2020-11-23 04:47:23

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7b GfK. Chile Digital. 2018.pdf 23 Nov 202023/11/20 a las 04:47 hrs.2020-11-23 04:47:23

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7a Gupta S.; Davin J. Digital Marketing. HBS. 2015.pdf 23 Nov 202023/11/20 a las 04:47 hrs.2020-11-23 04:47:23

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6a Zoltners A., Sinha P. & Lorimer S. Sales Force Design for Strategic Advantage. Ch4 Go-To-Market Strategy.pdf 23 Nov 202023/11/20 a las 04:46 hrs.2020-11-23 04:46:23

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5c Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch12 Measurement of Price Sensitivity.pdf 23 Nov 202023/11/20 a las 04:46 hrs.2020-11-23 04:46:23

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4i Moon Y. Break Free from the Product Life Cycle, HBS. 2005.pdf 23 Nov 202023/11/20 a las 04:46 hrs.2020-11-23 04:46:23

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3d Calder B. and Reagan S. Kellogg on Marketing. Chapter 3 Brand Design.pdf 23 Nov 202023/11/20 a las 04:45 hrs.2020-11-23 04:45:23

Christian Diez

3c Aaker, D. and Joachimsthaler E. The Brand Relationship Spectrum; The Key to the Brand Architecture Challenge. CMR 2000.pdf 23 Nov 202023/11/20 a las 04:45 hrs.2020-11-23 04:45:23

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3b Young & Rubicam. Presentación BAV, 2017.pdf 23 Nov 202023/11/20 a las 04:45 hrs.2020-11-23 04:45:23

Christian Diez

3a Lilien G. L., Rangaswamy A. & De Bruyn A. Positioning Technical Note, 2007.pdf 23 Nov 202023/11/20 a las 04:44 hrs.2020-11-23 04:44:23

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2e Shapiro B. and Bonoma T.V. How To Segment Industrial Markets. HB.1984.pdf 23 Nov 202023/11/20 a las 04:44 hrs.2020-11-23 04:44:23

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2d Customer Segmentation In Business-to-Business Markets. Darden. 2011.pdf 23 Nov 202023/11/20 a las 04:44 hrs.2020-11-23 04:44:23

Christian Diez

2c Yankelovich D. and Meer D. Rediscovering Market Segmentation. HBR. 2006.pdf 23 Nov 202023/11/20 a las 04:43 hrs.2020-11-23 04:43:23

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2b GFK. Chile 3D, Estilos de Vida de los GSE de Chile. 2019.pdf 23 Nov 202023/11/20 a las 04:43 hrs.2020-11-23 04:43:23

Christian Diez

2a AIM. Nuevos Grupos Socioeconomicos. 2018.pdf 23 Nov 202023/11/20 a las 04:43 hrs.2020-11-23 04:43:23

Christian Diez

1a Porter, M. What Is Strategy. HBR ND96.pdf 23 Nov 202023/11/20 a las 04:42 hrs.2020-11-23 04:42:23

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7d Belch G.; Belch M. Advertising and Pormotion. Ch16 Sales Promotion.pdf 23 Nov 202023/11/20 a las 04:39 hrs.2020-11-23 04:39:23

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7c Belch G.; Belch M. Advertising and Pormotion. Ch10 Media Planning Strategy.pdf 23 Nov 202023/11/20 a las 04:38 hrs.2020-11-23 04:38:23

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7b Venkatesan R.; Gibbs S. Paid Search Advertising. Darden. 2018.pdf 23 Nov 202023/11/20 a las 04:38 hrs.2020-11-23 04:38:23

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7a Sternthal B. Kellogg on Marketing. Ch. 10 Advertising Strategy.pdf 23 Nov 202023/11/20 a las 04:37 hrs.2020-11-23 04:37:23

Christian Diez

6b Zoltners A. Sinha P. K. & Zoltners G. Kellogg on Marketing. Ch. 16 The Successful Selling Organization.pdf 23 Nov 202023/11/20 a las 04:37 hrs.2020-11-23 04:37:23

Christian Diez