• 

  4b Keller_K._Sternthal_B._and_Tybout_A._Three_Questions_You_Need_to_Ask_About_Your_Brand._HBR_Sep_2002.pdf 25 JulJuly 25 at 19:512025-07-25 19:51:25

  Christian Diez

• 

  4a Wilcox_R.T._Yemen_G._Brand_Positioning_Statements._Darden_2012.pdf 25 JulJuly 25 at 19:512025-07-25 19:51:25

  Christian Diez

• 

  3d Actualización y Manual GSE AIM 2023.pdf 25 JulJuly 25 at 19:372025-07-25 19:37:25

  Christian Diez

• 

  3c Nuevos_Grupos_Socioeconomicos._AIM_febrero_2018.pdf 25 JulJuly 25 at 19:372025-07-25 19:37:25

  Christian Diez

• 

  3b AIM_Informe_GSE_2012.pdf 25 JulJuly 25 at 19:362025-07-25 19:36:25

  Christian Diez

• 

  3a Venkatesan_R._Cluster_Analysis_for_Segmentation._Darden_2018.pdf 25 JulJuly 25 at 19:362025-07-25 19:36:25

  Christian Diez

• 

  2b Besanko D. et al., Economics of Strategy C9. Strategic Positioning for Competitive Advantage.pdf 25 JulJuly 25 at 19:322025-07-25 19:32:25

  Christian Diez

• 

  2a Porter_M._What_Is_Strategy._HBR_ND96.pdf 25 JulJuly 25 at 19:312025-07-25 19:31:25

  Christian Diez

• 

  1b He S, Anderson E. & Rucker D. Measuring Willingness to Pay; A Comparative Method of Valuation. Journal of Marketing 2024 pp50-68.pdf 25 JulJuly 25 at 19:312025-07-25 19:31:25

  Christian Diez

• 

  1a Pfeifer_P._E._Farris_P._W._Bendle_N._Customer_Lifetime_Value._Darden_2014.pdf 25 JulJuly 25 at 19:312025-07-25 19:31:25

  Christian Diez

• 

  Preguntas - Caso Airotel.pdf 25 JulJuly 25 at 19:292025-07-25 19:29:25

  Christian Diez

• 

  Caso Airotel.pdf 25 JulJuly 25 at 19:292025-07-25 19:29:25

  Christian Diez

• 

  Preguntas - Caso Tata Nano.pdf 25 JulJuly 25 at 19:292025-07-25 19:29:25

  Christian Diez

• 

  Caso Tata Nano.pdf 25 JulJuly 25 at 19:292025-07-25 19:29:25

  Christian Diez

• 

  Preguntas - Caso Sony.pdf 25 JulJuly 25 at 19:282025-07-25 19:28:25

  Christian Diez

• 

  Caso Sony.pdf 25 JulJuly 25 at 19:282025-07-25 19:28:25

  Christian Diez

• 

  Preguntas - Caso Starbucks.pdf 25 JulJuly 25 at 19:272025-07-25 19:27:25

  Christian Diez

• 

  Caso Starbucks.pdf 25 JulJuly 25 at 19:272025-07-25 19:27:25

  Christian Diez

• 

  Parte 5 - Investigación de Mercado.pdf 25 JulJuly 25 at 19:252025-07-25 19:25:25

  Christian Diez

• 

  Parte 4 - Posicionamiento y Arquitectura de Marcas.pdf 25 JulJuly 25 at 19:252025-07-25 19:25:25

  Christian Diez

• 

  Parte 3 - Segmentación y Targeting.pdf 25 JulJuly 25 at 19:252025-07-25 19:25:25

  Christian Diez

• 

  Parte 2 - La función de marketing y la estrategia de negocios.pdf 25 JulJuly 25 at 19:252025-07-25 19:25:25

  Christian Diez

• 

  Parte 1 - Introducción y Enfoque en el Cliente.pdf 25 JulJuly 25 at 19:252025-07-25 19:25:25

  Christian Diez

• 

  Examen INDIVIDUAL (Fecha entrega: 05/10/2025) 25 JulJuly 25 at 19:232025-07-25 19:23:25

  Christian Diez

• 

  Airotel (Fecha entrega: 25/09/2025) 25 JulJuly 25 at 19:212025-07-25 19:21:25

  Christian Diez

• «
• 1
• 2
• 3
• 4
• »

• «
• 1
• 2
• 3
• 4
• »