• 

  4d Kapferer_J.N._SBM_C1._Brand_Equity_in_Question.pdf 11 JanJanuary 11 at 01:372025-01-11 01:37:11

  Christian Diez

• 

  4c Dolan_R.J._An_lisis_de_las_percepciones_del_consumidor._HBS_2001.pdf 11 JanJanuary 11 at 01:372025-01-11 01:37:11

  Christian Diez

• 

  4b Keller_K._Sternthal_B._and_Tybout_A._Three_Questions_You_Need_to_Ask_About_Your_Brand._HBR_Sep_2002.pdf 11 JanJanuary 11 at 01:362025-01-11 01:36:11

  Christian Diez

• 

  4a Wilcox_R.T._Yemen_G._Brand_Positioning_Statements._Darden_2012.pdf 11 JanJanuary 11 at 01:362025-01-11 01:36:11

  Christian Diez

• 

  3d Actualización y Manual GSE AIM 2023.pdf 11 JanJanuary 11 at 01:352025-01-11 01:35:11

  Christian Diez

• 

  3a Venkatesan_R._Cluster_Analysis_for_Segmentation._Darden_2018.pdf 11 JanJanuary 11 at 01:312025-01-11 01:31:11

  Christian Diez

• 

  2b Besanko D. et al., Economics of Strategy C9. Strategic Positioning for Competitive Advantage.pdf 11 JanJanuary 11 at 01:312025-01-11 01:31:11

  Christian Diez

• 

  2a Porter_M._What_Is_Strategy._HBR_ND96.pdf 11 JanJanuary 11 at 01:312025-01-11 01:31:11

  Christian Diez

• 

  1a Pfeifer_P._E._Farris_P._W._Bendle_N._Customer_Lifetime_Value._Darden_2014.pdf 11 JanJanuary 11 at 01:302025-01-11 01:30:11

  Christian Diez

• 

  Preguntas - Caso Airotel.pdf 11 JanJanuary 11 at 01:292025-01-11 01:29:11

  Christian Diez

• 

  Caso Airotel.pdf 11 JanJanuary 11 at 01:292025-01-11 01:29:11

  Christian Diez

• 

  Preguntas - Caso Tata Nano.pdf 11 JanJanuary 11 at 01:292025-01-11 01:29:11

  Christian Diez

• 

  Caso Tata Nano.pdf 11 JanJanuary 11 at 01:282025-01-11 01:28:11

  Christian Diez

• 

  Preguntas - Caso Sony.pdf 11 JanJanuary 11 at 01:282025-01-11 01:28:11

  Christian Diez

• 

  Caso Sony.pdf 11 JanJanuary 11 at 01:282025-01-11 01:28:11

  Christian Diez

• 

  Preguntas - Caso Starbucks.pdf 11 JanJanuary 11 at 01:272025-01-11 01:27:11

  Christian Diez

• 

  Caso Starbucks.pdf 11 JanJanuary 11 at 01:272025-01-11 01:27:11

  Christian Diez

• 

  Parte 5 - Investigación de Mercado.pdf 11 JanJanuary 11 at 01:262025-01-11 01:26:11

  Christian Diez

• 

  Parte 4 - Posicionamiento y Arquitectura de Marcas.pdf 11 JanJanuary 11 at 01:262025-01-11 01:26:11

  Christian Diez

• 

  Parte 3 - Segmentación y Targeting.pdf 11 JanJanuary 11 at 01:252025-01-11 01:25:11

  Christian Diez

• 

  Parte 2 - La función de marketing y la estrategia de negocios.pdf 11 JanJanuary 11 at 01:252025-01-11 01:25:11

  Christian Diez

• 

  Parte 1 - Introducción y Enfoque en el Cliente.pdf 11 JanJanuary 11 at 01:252025-01-11 01:25:11

  Christian Diez

• 

  Equipos.pdf 11 JanJanuary 11 at 01:242025-01-11 01:24:11

  Christian Diez

• 

  Gestión Comercial I + Gestión de Marketing - C. Diez - Primavera 2024.pdf 11 JanJanuary 11 at 01:242025-01-11 01:24:11

  Christian Diez

• 

  Se agregó a Luis Herrera V. como Ayudante 9 JanJanuary 9 at 17:142025-01-09 17:14:09

  Militza Moya Villarreal

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