6a Sharp_B._Marketing_Theory_Evidence_Practice._C3_Meaningful_Marketing_Metrics.pdf 30 Jul 202430/07/24 a las 18:27 hrs.2024-07-30 18:27:30

Christian Diez

5c Interpreting_the_Results_of_Conjoint_Anaysis.pdf 30 Jul 202430/07/24 a las 18:26 hrs.2024-07-30 18:26:30

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5b Understanding_the_Value_of_Conjoint_Analysis.pdf 30 Jul 202430/07/24 a las 18:26 hrs.2024-07-30 18:26:30

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5a Managerial_Overview_of_Conjoint_Analysis.pdf 30 Jul 202430/07/24 a las 18:26 hrs.2024-07-30 18:26:30

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4f Kapferer_J.N._SBM_C13._Brand_Architecture.pdf 30 Jul 202430/07/24 a las 18:26 hrs.2024-07-30 18:26:30

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4e Kapferer_J.N._SBM_C7._Brand_Identity_and_Positioning.pdf 30 Jul 202430/07/24 a las 18:25 hrs.2024-07-30 18:25:30

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4d Kapferer_J.N._SBM_C1._Brand_Equity_in_Question.pdf 30 Jul 202430/07/24 a las 18:25 hrs.2024-07-30 18:25:30

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4c Dolan_R.J._An_lisis_de_las_percepciones_del_consumidor._HBS_2001.pdf 30 Jul 202430/07/24 a las 18:25 hrs.2024-07-30 18:25:30

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4b Keller_K._Sternthal_B._and_Tybout_A._Three_Questions_You_Need_to_Ask_About_Your_Brand._HBR_Sep_2002.pdf 30 Jul 202430/07/24 a las 18:25 hrs.2024-07-30 18:25:30

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4a Wilcox_R.T._Yemen_G._Brand_Positioning_Statements._Darden_2012.pdf 30 Jul 202430/07/24 a las 18:24 hrs.2024-07-30 18:24:30

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3c Nuevos_Grupos_Socioeconomicos._AIM_febrero_2018.pdf 30 Jul 202430/07/24 a las 18:24 hrs.2024-07-30 18:24:30

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3b AIM_Informe_GSE_2012.pdf 30 Jul 202430/07/24 a las 18:23 hrs.2024-07-30 18:23:30

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3a Venkatesan_R._Cluster_Analysis_for_Segmentation._Darden_2018.pdf 30 Jul 202430/07/24 a las 18:23 hrs.2024-07-30 18:23:30

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2b Besanko D. et al., Economics of Strategy C9. Strategic Positioning for Competitive Advantage.pdf 30 Jul 202430/07/24 a las 18:23 hrs.2024-07-30 18:23:30

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2a Porter_M._What_Is_Strategy._HBR_ND96.pdf 30 Jul 202430/07/24 a las 18:23 hrs.2024-07-30 18:23:30

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Preguntas - Caso Airotel.pdf 30 Jul 202430/07/24 a las 18:22 hrs.2024-07-30 18:22:30

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Preguntas - Caso Sony.pdf 30 Jul 202430/07/24 a las 18:21 hrs.2024-07-30 18:21:30

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Preguntas - Caso Tata Nano.pdf 30 Jul 202430/07/24 a las 18:21 hrs.2024-07-30 18:21:30

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Preguntas - Caso Starbucks.pdf 30 Jul 202430/07/24 a las 18:20 hrs.2024-07-30 18:20:30

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Caso Airotel.pdf 30 Jul 202430/07/24 a las 18:20 hrs.2024-07-30 18:20:30

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Caso Sony.pdf 30 Jul 202430/07/24 a las 18:20 hrs.2024-07-30 18:20:30

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Caso Tata Nano.pdf 30 Jul 202430/07/24 a las 18:19 hrs.2024-07-30 18:19:30

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Caso Starbucks.pdf 30 Jul 202430/07/24 a las 18:19 hrs.2024-07-30 18:19:30

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1a Pfeifer_P._E._Farris_P._W._Bendle_N._Customer_Lifetime_Value._Darden_2014.pdf 30 Jul 202430/07/24 a las 18:09 hrs.2024-07-30 18:09:30

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Examen (Fecha entrega: 13/10/2024) 30 Jul 202430/07/24 a las 18:08 hrs.2024-07-30 18:08:30

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