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3b Lilien_G._L._Rangaswamy_A._De_Bruyn_A._Segmentation_Technical_Note_2007.pdf 26 Jul 202326/07/23 at 08:432023-07-26 08:43:26
Christian Diez -
3a Shapiro_B._and_Bonoma_T.V._How_To_Segment_Industrial_Markets._HBR_MJ84.pdf 26 Jul 202326/07/23 at 08:432023-07-26 08:43:26
Christian Diez -
1b Best_R._ME_C4._An_lisis_del_cliente_y_creaci_n_de_valor.pdf 26 Jul 202326/07/23 at 08:432023-07-26 08:43:26
Christian Diez -
1a Best_R._ME_C1._El_enfoque_en_el_cliente_y_la_gesti_n_de_su_lealtad.pdf 26 Jul 202326/07/23 at 08:422023-07-26 08:42:26
Christian Diez -
Preguntas - Caso Airotel.pdf 26 Jul 202326/07/23 at 08:412023-07-26 08:41:26
Christian Diez -
Caso Airotel.pdf 26 Jul 202326/07/23 at 08:412023-07-26 08:41:26
Christian Diez -
Preguntas - Caso Tata Nano.pdf 26 Jul 202326/07/23 at 08:402023-07-26 08:40:26
Christian Diez -
Caso Tata Nano.pdf 26 Jul 202326/07/23 at 08:402023-07-26 08:40:26
Christian Diez -
Preguntas - Caso Sony.pdf 26 Jul 202326/07/23 at 08:402023-07-26 08:40:26
Christian Diez -
Caso Sony.pdf 26 Jul 202326/07/23 at 08:402023-07-26 08:40:26
Christian Diez -
Examen (Fecha entrega: 15/10/2023) 26 Jul 202326/07/23 at 08:392023-07-26 08:39:26
Christian Diez -
Airotel (Fecha entrega: 08/10/2023) 26 Jul 202326/07/23 at 08:372023-07-26 08:37:26
Christian Diez -
Tata Nano (Fecha entrega: 24/09/2023) 26 Jul 202326/07/23 at 08:362023-07-26 08:36:26
Christian Diez -
Sony Vaio (Fecha entrega: 27/08/2023) 26 Jul 202326/07/23 at 08:362023-07-26 08:36:26
Christian Diez -
Starbucks (Fecha entrega: 06/08/2023) 26 Jul 202326/07/23 at 08:352023-07-26 08:35:26
Christian Diez -
Acaba de empezar una clase virtual (Martes 25 de Julio) 25 Jul 202325/07/23 at 18:312023-07-25 18:31:25
Christian Diez -
Preguntas - Caso Starbucks.pdf 25 Jul 202325/07/23 at 18:252023-07-25 18:25:25
Christian Diez -
Caso Starbucks.pdf 25 Jul 202325/07/23 at 18:252023-07-25 18:25:25
Christian Diez -
7b Calkins_T._Note_on_Writing_Great_Marketing_Plans._Kellogg_School_of_Management_2005.pdf 25 Jul 202325/07/23 at 18:242023-07-25 18:24:25
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7a Sharp_B._Marketing_Theory_Evidence_Practice._C3_Meaningful_Marketing_Metrics.pdf 25 Jul 202325/07/23 at 18:242023-07-25 18:24:25
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6c Interpreting_the_Results_of_Conjoint_Anaysis.pdf 25 Jul 202325/07/23 at 18:242023-07-25 18:24:25
Christian Diez -
6b Understanding_the_Value_of_Conjoint_Analysis.pdf 25 Jul 202325/07/23 at 18:232023-07-25 18:23:25
Christian Diez -
6a Managerial_Overview_of_Conjoint_Analysis.pdf 25 Jul 202325/07/23 at 18:232023-07-25 18:23:25
Christian Diez -
5b Kapferer_J.N._SBM_C7._Brand_Identity_and_Positioning.pdf 25 Jul 202325/07/23 at 18:232023-07-25 18:23:25
Christian Diez -
5a Kapferer_J.N._SBM_C1._Brand_Equity_in_Question.pdf 25 Jul 202325/07/23 at 18:232023-07-25 18:23:25
Christian Diez