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5b Kapferer_J.N._SBM_C5._Brand_Diversity.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
5a Kapferer_J.N._SBM_C2._Strategic_Implications_of_Branding.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
7c Best_R._ME_C14._La_Elaboraci_n_de_un_Plan_de_Marketing.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
7b Best_R._ME_C3._Mercado_potencial_demanda_de_mercado_y_cuota_de_mercado.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
6c Interpreting_the_Results_of_Conjoint_Anaysis.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
7a Calkins_T._Note_on_Writing_Great_Marketing_Plans._Kellogg_School_of_Management_2005.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
6b Understanding_the_Value_of_Conjoint_Analysis.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
5c Kapferer_J.N._SBM_C13._Brand_Architecture.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
6a Managerial_Overview_of_Conjoint_Analysis.pdf 16 Aug 202216/08/22 at 18:062022-08-16 18:06:16
Christian Diez -
5b Kapferer_J.N._SBM_C7._Brand_Identity_and_Positioning.pdf 16 Aug 202216/08/22 at 18:052022-08-16 18:05:16
Christian Diez -
5a Kapferer_J.N._SBM_C1._Brand_Equity_in_Question.pdf 16 Aug 202216/08/22 at 18:052022-08-16 18:05:16
Christian Diez -
Ha quedado la grabación disponible de Martes 9 de Agosto 10 Aug 202210/08/22 at 00:092022-08-10 00:09:10
Olga Barrera C. -
Acaba de empezar una clase virtual (Martes 9 de Agosto) 9 Aug 202209/08/22 at 18:302022-08-09 18:30:09
Christian Diez -
4b Lilien_G._L._Rangaswamy_A._De_Bruyn_A._Positioning_Technical_Note_2007.pdf 9 Aug 202209/08/22 at 17:302022-08-09 17:30:09
Christian Diez -
4a Moon_Y._Break_Free_from_the_Product_Life_Cycle_HBR_May_05.pdf 9 Aug 202209/08/22 at 17:302022-08-09 17:30:09
Christian Diez -
4d Best_R._ME_C7._El_posicionamiento_del_producto_la_marca_y_las_estrategias_para_la_l_nea_de_product.pdf 9 Aug 202209/08/22 at 17:302022-08-09 17:30:09
Christian Diez -
4c Dolan_R.J._An_lisis_de_las_percepciones_del_consumidor._HBS_2001.pdf 9 Aug 202209/08/22 at 17:302022-08-09 17:30:09
Christian Diez -
4b Keller_K._Sternthal_B._and_Ty4b bout_A._Three_Questions_You_Need_to_Ask_About_Your_Brand._HBR_Sep_2002.pdf 9 Aug 202209/08/22 at 17:302022-08-09 17:30:09
Christian Diez -
4a Wilcox_R.T._Yemen_G._Brand_Positioning_Statements._Darden_2012.pdf 9 Aug 202209/08/22 at 17:302022-08-09 17:30:09
Christian Diez -
Parte 3 - Segmentación.pdf 9 Aug 202209/08/22 at 17:292022-08-09 17:29:09
Christian Diez -
Ha quedado la grabación disponible de Martes 2 de Agosto 2 Aug 202202/08/22 at 23:192022-08-02 23:19:02
Olga Barrera C. -
Parte 2 - La función de marketing y la estrategia de negocios.pdf 2 Aug 202202/08/22 at 19:582022-08-02 19:58:02
Christian Diez -
Acaba de empezar una clase virtual (Martes 2 de Agosto) 2 Aug 202202/08/22 at 18:342022-08-02 18:34:02
Christian Diez -
Consulta sobre caso Starbucks 1 Aug 202201/08/22 at 15:022022-08-01 15:02:01
Benjamín Muñoz Valdenegro -
3a Shapiro_B._and_Bonoma_T.V._How_To_Segment_Industrial_Markets._HBR_MJ84.pdf 29 Jul 202229/07/22 at 23:292022-07-29 23:29:29
Christian Diez
U-Cursos ::
IN77Q-3 Gestión Comercial I 2022, Otoño
Gestión Comercial I
IN77Q-3 - Otoño 2022
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