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5c Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch12 Measurement of Price Sensitivity.pdf 29 Nov 202129/11/21 a las 02:25 hrs.2021-11-29 02:25:29
Christian Diez -
4i Moon Y. Break Free from the Product Life Cycle, HBS. 2005.pdf 29 Nov 202129/11/21 a las 02:25 hrs.2021-11-29 02:25:29
Christian Diez -
3d Calder B. and Reagan S. Kellogg on Marketing. Chapter 3 Brand Design.pdf 29 Nov 202129/11/21 a las 02:25 hrs.2021-11-29 02:25:29
Christian Diez -
3c Aaker, D. and Joachimsthaler E. The Brand Relationship Spectrum; The Key to the Brand Architecture Challenge. CMR 2000.pdf 29 Nov 202129/11/21 a las 02:24 hrs.2021-11-29 02:24:29
Christian Diez -
3b Young & Rubicam. Presentación BAV, 2017.pdf 29 Nov 202129/11/21 a las 02:24 hrs.2021-11-29 02:24:29
Christian Diez -
3a Lilien G. L., Rangaswamy A. & De Bruyn A. Positioning Technical Note, 2007.pdf 29 Nov 202129/11/21 a las 02:23 hrs.2021-11-29 02:23:29
Christian Diez -
2e Shapiro B. and Bonoma T.V. How To Segment Industrial Markets. HB.1984.pdf 29 Nov 202129/11/21 a las 02:23 hrs.2021-11-29 02:23:29
Christian Diez -
2d Customer Segmentation In Business-to-Business Markets. Darden. 2011.pdf 29 Nov 202129/11/21 a las 02:23 hrs.2021-11-29 02:23:29
Christian Diez -
2c Yankelovich D. and Meer D. Rediscovering Market Segmentation. HBR. 2006.pdf 29 Nov 202129/11/21 a las 02:22 hrs.2021-11-29 02:22:29
Christian Diez -
2b GFK. Chile 3D, Estilos de Vida de los GSE de Chile. 2019.pdf 29 Nov 202129/11/21 a las 02:22 hrs.2021-11-29 02:22:29
Christian Diez -
2a AIM. Nuevos Grupos Socioeconomicos. 2018.pdf 29 Nov 202129/11/21 a las 02:22 hrs.2021-11-29 02:22:29
Christian Diez -
7d Belch G.; Belch M. Advertising and Pormotion. Ch16 Sales Promotion.pdf 29 Nov 202129/11/21 a las 02:18 hrs.2021-11-29 02:18:29
Christian Diez -
7c Belch G.; Belch M. Advertising and Pormotion. Ch10 Media Planning Strategy.pdf 29 Nov 202129/11/21 a las 02:16 hrs.2021-11-29 02:16:29
Christian Diez -
7b Venkatesan R.; Gibbs S. Paid Search Advertising. Darden. 2018.pdf 29 Nov 202129/11/21 a las 02:15 hrs.2021-11-29 02:15:29
Christian Diez -
7a Sternthal B. Kellogg on Marketing. Ch. 10 Advertising Strategy.pdf 29 Nov 202129/11/21 a las 02:15 hrs.2021-11-29 02:15:29
Christian Diez -
6b Zoltners A. Sinha P. K. & Zoltners G. Kellogg on Marketing. Ch. 16 The Successful Selling Organization.pdf 29 Nov 202129/11/21 a las 02:14 hrs.2021-11-29 02:14:29
Christian Diez -
6a Coughlan A. T. & Stern L. W. Kellogg on Marketing. Ch. 11 Market Channel Design and Management.pdf 29 Nov 202129/11/21 a las 02:14 hrs.2021-11-29 02:14:29
Christian Diez -
5d Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch7 Pricing Over the Product Life Cycle.pdf 29 Nov 202129/11/21 a las 02:14 hrs.2021-11-29 02:14:29
Christian Diez -
5c Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch6 Price Level.pdf 29 Nov 202129/11/21 a las 02:14 hrs.2021-11-29 02:14:29
Christian Diez -
5b Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch3 Price Structure.pdf 29 Nov 202129/11/21 a las 02:13 hrs.2021-11-29 02:13:29
Christian Diez -
5a Nagle T.; Hogan J. & Zale J. The Strategy and Tactics of Pricing. Ch1 Strategic Pricing.pdf 29 Nov 202129/11/21 a las 02:13 hrs.2021-11-29 02:13:29
Christian Diez -
3d Dolan R. J. Análisis de las Percepciones del Consumidor, HBS 2001.pdf 29 Nov 202129/11/21 a las 02:13 hrs.2021-11-29 02:13:29
Christian Diez -
3c Wilcox R.T. & Yemen G. Brand Positioning Statements. Darden 2012.pdf 29 Nov 202129/11/21 a las 02:13 hrs.2021-11-29 02:13:29
Christian Diez -
3b Keller K., Sternthal B. and Tybout A. Three Questions You Need to Ask About Your Brand. HBR. 2002.pdf 29 Nov 202129/11/21 a las 02:12 hrs.2021-11-29 02:12:29
Christian Diez -
3a Moore M. & Helstein R. Positioning; The Essence of Marketing Strategy. Darden. 2009.pdf 29 Nov 202129/11/21 a las 02:12 hrs.2021-11-29 02:12:29
Christian Diez
U-Cursos ::
IN77N-1 Marketing 2021, Primavera
Marketing
IN77N-1 - Primavera 2021
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