-
8. B. McEwen Construyendo diferenciación de marcas en una época de paridad de productos.pdf 5 Ago 201505/08/15 a las 09:51 hrs.2015-08-05 09:51:05
Cristián Middleton G.
-
7. Coyne K.P. and Horn J. Predicting Your Competitor's Reaction. Harvard Business Review. Apr 2009.pdf 5 Ago 201505/08/15 a las 09:51 hrs.2015-08-05 09:51:05
Cristián Middleton G.
-
7. Coyne K.P. and Horn J. Predicting Your Competitor's Reaction. Harvard Business Review. Apr 2009.pdf 5 Ago 201505/08/15 a las 09:51 hrs.2015-08-05 09:51:05
Cristián Middleton G.
-
6. Collis D. J. and Rukstad M. G. Can You Say What Your Strategy Is. Harvard Business Review, Apr2008, Vol. 86 Issue 4, p82-90.pdf 5 Ago 201505/08/15 a las 09:50 hrs.2015-08-05 09:50:05
Cristián Middleton G.
-
5. Hitt-Ireland-Hoskisson El ambiente interno Recursos, Capacidades y Competencias centrales.pdf 5 Ago 201505/08/15 a las 09:50 hrs.2015-08-05 09:50:05
Cristián Middleton G.
-
4. Roche C. Navigating New Consumer Realities. Boston Consulting Group. Jun 2011.pdf 5 Ago 201505/08/15 a las 09:50 hrs.2015-08-05 09:50:05
Cristián Middleton G.
-
3. Court D., Elzinga D., Mulder S., and Vetvik O.J. The consumer decision journey, McKinsey Quarterly 2009 Number 3.pdf 5 Ago 201505/08/15 a las 09:49 hrs.2015-08-05 09:49:05
Cristián Middleton G.
-
2. Calkins, T. Breakthrough Marketing Plans. Cap 5. The Road Map; Step by Step. Palgrave MacMillan. 2008.pdf 5 Ago 201505/08/15 a las 09:49 hrs.2015-08-05 09:49:05
Cristián Middleton G.
-
1. Calkins T. Note on Writing Great Marketing Plans. KEL146. Kellogg School of Management, 2005.pdf 5 Ago 201505/08/15 a las 09:49 hrs.2015-08-05 09:49:05
Cristián Middleton G.