                    SAWTOOTH SOFTWARE LICENSE

Between USER and Sawtooth Software, Inc. ("SSI"), a Washington corporation.

The User and SSI agree as follows:

1. DEFINITIONS

   a.  "Software" means this software system as marketed by SSI.

   b.  "Field Disks" means disks used for the collection of data from survey
       respondents.  Field disks contain the portions of the Software
       necessary for administering questionnaires, but not the portions
       necessary for questionnaire development, nor the Ci3 data
       conversion programs.

       "Analysis Disks" means the Ci3 disks used for field analysis. 
       Analysis Disks contain  the portion of the Software useful for
       reporting results, but not the data conversion programs.

       "Distributable Market Simulator" means the part of the Software that 
       may be used to analyze data and convey results of an ACA (v4.0 or
       earlier), CBC (v1), CVA (v2.0 or earlier), ICE or APM System survey 
       performed by the User.  The CCS (Client Conjoint Simulator) is not
       a Distributable Market Simulator and is a licensed Software system.

   c.  "User" means the software licensee.

       "Category" means the license category:

       Category I licenses are for a company or a company's organized unit
       at a single physical location, with no more than 10 employees.*

       Category II licenses are for a company or a company's organized unit
       at up to four physical locations, with no more than 100 employees*.

       Category III licenses are for a company or a company's organized unit
       at up to 10 physical locations, with no more than 1000 employees*.

       Category IV licenses are for a company and are not limited by either
       number of physical locations or employees*.

       *NOTE:  The number of employees includes ALL personnel in the
       licensed unit, not just those individuals who use the software.

2. LICENSE

   SSI grants the User a License to use the Software solely for the User's
   own purposes.  The User agrees not to transfer the Software to, or permit
   its use by any person outside the User's own licensed unit.  The User
   may, however, permit other agencies to use Field Disks  or Analysis Disks
   for collection  and reporting of survey data required by the User's own
   business.  When the Software includes a Distributable Market Simulator, 
   the User may distribute the Market Simulator for the purpose of conveying 
   the results of a survey performed by the user.  The User is restricted by 
   Category as defined in Section 1, Paragraph C of this agreement.

   The User agrees to label each copy of the Software, including Field Disks
   and market simulators, with the following statement:
               "Copyright Sawtooth Software, Inc."

   The User agrees not to attempt to remove the internal copyright notices
   or user identification.

3. FEE

   The license/upgrade fee  is payable upon receipt of the software.

4. REPRODUCTION

   The User may copy the Software in accordance with Section 2.

5. TERMINATION

   SSI may terminate the License if the User violates this Agreement.  The
   User agrees to return all copies of the Software and user manuals upon
   termination.

6. WARRANTY

   SSI warrants that the Software will perform as specified in the user
   manual.  If the Software does not perform as specified, SSI will make
   reasonable effort to correct it.

   SSI agrees to refund the purchase price and terminate the License at the
   User's request if the Software and manuals are returned within 60 days of
   delivery.  Refunds apply to the original system size only; size upgrades
   are not returnable.  If a product has been returned within the 60 day
   warranty period, the return policy is no longer valid for that product.

   Credits are applicable only toward licenses of the same or a larger
   scope, and if the new license includes the original User's licensed unit.

   SSI makes no other warranties with respect to the Software.  SSI's
   responsibility and liability in all cases will be limited to the purchase
   price of the Software.