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{"sheet":"INSTRUCCIONES","index":0,"n_rows":45,"n_cols":4,"rows_kept":45,"cut":false,"hidden":false,"merged":[[3,1,3,6],[1,1,1,6]]}
[]
[null,"ESTAS TABLAS UTILIZAN MACROS DE EXCEL, POR LO TANTO CUANDO SE LE CONSULTE AL ABRIR EL ARCHIVO DEBE ACEPTAR Y HABILITAR LAS MACROS PARA QUE FUNCIONEN CORRECTAMENTE"]
[]
[null,"ETAPA 2 - AGRUPACIÓN Y SÍNTESIS POR AFINIDAD"]
[]
[]
[]
[null,null,null,"Bueno-Malo 18. Agradable-Desagradable 35. Simpático-Antipático"]
[null,null,null,"2. Grande-Pequeño 19. Negro-Blanco 36. Luminoso-Oscuro"]
[null,null,null,"3. Bello-Feo 20. Amargo-Dulce 37. Grave-Soprano"]
[null,null,null,"4. Amarillo-Azul 21. Feliz-Triste 38. Anguloso-Redondeado"]
[null,null,null,"5. Duro-blando 22. Agudo-Soso 39. Perfumado-Apestoso"]
[null,null,null,"6. Dulce-Ácido 23. Vacío-Lleno 40. Honesto-Deshonesto"]
[null,null,null,"7. Fuerte-Débil 24. Agresivo-Pacífico 41. Activo-Pasivo"]
[null,null,null,"8. Limpio-Sucio 25. Pesado-Ligero 42. Rugoso-Liso"]
[null,null,null,"9. Alto-Bajo 26. Mojado-Seco 43. Fresco-Rancio"]
[null,null,null,"10. Tranquilo-Inquieto 27. Sagrado-Profano 44. Rápido-Lento"]
[null,null,null,"11. Sabroso-Insípido 28. Relajado-Tenso 45. Justo-Injusto"]
[null,null,null,"12. De valor-Sin valor 29. Valiente-Cobarde 46. Áspero-Suave"]
[null,null,null,"13. Rojo-Verde 30. Alto-Bajo 47. Cercano-Lejano"]
[null,null,null,"14. Joven-Viejo 31. Rico-Pobre 48. Punzante-Apacible"]
[null,null,null,"15. Amable-Grosero 32. Luminoso-Ofuscado 49. Sano-Enfermo"]
[null,null,null,"16. En voz alta-En voz baja 33. Caliente-Frío 50. Ancho-Estrecho"]
[null,null,null,"17. Profundo-Superficial 34. Espeso-Fino"]
[]
[null,null,null,"factor evaluativo, propio de las escalas constitu idas por adjetivos que implicaban"]
[null,null,null,"una valoración del concepto: bueno-malo, valioso-sin valor, limpio-sucio,"]
[null,null,null,"digno-indigno, simpático-antipático; y semejantes;"]
[null,null,null,"- factor de potencia, identificado a partir de las escalas adjetivales definidas"]
[null,null,null,"por términos que de una u otra forma representaban fuerza y poder: fuertedébil,"]
[null,null,null,"grande-pequeño, mayor-menor; y análogos; y"]
[null,null,null,"- factor de actividad, en que quedaban agrupadas las escalas bipolares que denotan"]
[null,null,null,"de alguna manera movimientos: activo-pasivo, rápido-lento, joven-viejo,etc."]
[]
[]
[null,null,null,"Los criterios que seguimos para la selección de los adjetivos fueron los siguientes:"]
[null,null,null,"1) Pertinencia de los adjetivos al concepto a evaluar (comunicación)."]
[null,null,null,"2) Representatividad de las escalas de acuerdo a las funciones de la comunicación. (informativa, afectiva y reguladora)."]
[null,null,null,"3) Comprensión de los adjetivos. Aquellos más asequibles para el nivel de comprensión de los sujetos de la muestra y que les fuese de más fácil uso por su cotidianeidad."]
[null,null,null,"Se seleccionaron 50 pares, los que fueron sometidos a criterio de especialistas (30 profesores de la enseñanza superior con experiencia investigativa en el tema) para que valoraran su pertinencia o no al concepto a evaluar (comunicación). Se eliminaron 12 quedando 38."]
[null,null,null,"Posteriormente se pasó a determinar la autonomía, es decir, los adjetivos antónimos que pudieran formar parte del segundo polo de la escala, para ello seguimos el siguiente procedimiento. Sometimos a un total de 100 estudiantes a un experimento asociativo, pidiéndoles que escribieran al lado de cada estímulo (adjetivos antes seleccionados) el antónimo que debía corresponderle. Escogimos finalmente los de mayor frecuencia de aparición."]
[null,null,null,"Del total de 38 seleccionados previamente excluimos los adjetivos \"necesaria\" y \"científica\" por la gran variabilidad de asociaciones que además impidió que existiera un antónimo cuyas respuestas fueran superiores a un 70 %."]
[null,null,null,"Posteriormente se procedió a una ubicación tentativa de los adjetivos que conforman la escala (36) en tres factores, estos fueron tomados teniendo en cuenta las funciones de la comunicación que plantea B.F. Lomov (55-8) informativa, afectiva y reguladora."]
[null,null,null,"Para ello se sometieron los 36 pares a criterio de especialistas, (30 profesores de la enseñanza superior con experiencia investigativa en el tema) a los que se les pidió que ubicaran según su criterio y experiencia que función le correspondía esencialmente a cada par, formándose de esta forma tres bloques de siete pares cada uno correspondiente a cada una de ellas."]
[null,null,null,"Para formar estos bloques se escogieron aquellos pares en los cuales por lo menos el 80 % de los jueces coincidieran en su ubicación a una función determinada."]

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[]
[null,"ESTAS TABLAS UTILIZAN MACROS DE EXCEL, POR LO TANTO CUANDO SE LE CONSULTE AL ABRIR EL ARCHIVO DEBE ACEPTAR Y HABILITAR LAS MACROS PARA QUE FUNCIONEN CORRECTAMENTE"]
[]
[null,"ETAPA 1 - GENERACIÓN DE LISTADOS SEMÁNTICOS Y CONCEPTUALIZACIÓN (EVALUACION, POTENCIA, ACTIVIDAD)"]
[]
[null,"FUNCIÓN/ DIMENSIÓN",null,"EVALUACION",null,null,"POTENCIA","ACTIVIDAD"]
[null,null,null,"A",null,null,"B","C"]
[null,"PRÁCTICO",1]
[null,null,2]
[null,null,3]
[null,null,4]
[null,null,5]
[null,null,6]
[null,null,7]
[null,null,8]
[null,null,9]
[null,null,10]
[null,"SIMBÓLICO",1]
[null,null,2]
[null,null,3]
[null,null,4]
[null,null,5]
[null,null,6]
[null,null,7]
[null,null,8]
[null,null,9]
[null,null,10]
[null,"INDICATIVO",1]
[null,null,2]
[null,null,3]
[null,null,4]
[null,null,5]
[null,null,6]
[null,null,7]
[null,null,8]
[null,null,9]
[null,null,10]
[null,"HEDONICO",1]
[null,null,2]
[null,null,3]
[null,null,4]
[null,null,5]
[null,null,6]
[null,null,7]
[null,null,8]
[null,null,9]
[null,null,10]
[null,"ECONÓMICO",1]
[null,null,2]
[null,null,3]
[null,null,4]
[null,null,5]
[null,null,6]
[null,null,7]
[null,null,8]
[null,null,9]
[null,null,10]

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[]
[null,"ESTAS TABLAS UTILIZAN MACROS DE EXCEL, POR LO TANTO CUANDO SE LE CONSULTE AL ABRIR EL ARCHIVO DEBE ACEPTAR Y HABILITAR LAS MACROS PARA QUE FUNCIONEN CORRECTAMENTE"]
[]
[null,"ETAPA 3 - SEMANTICOS DEFINITIVOS"]
[]
[null,null,null,"EXPLICACIÓN DEL CONCEPTO","CONCEPTO A","CONCEPTO B"]
[null,1,"EVALUACION",1,"ELEGANTE","VULGAR"]
[null,2,null,2,"SEGURO","PELIGROSO"]
[null,3,null,3,"ATRACTIVO","REPULSIVO"]
[null,4,null,4,"NATURAL","ARTIFICIAL"]
[null,5,null,5,"VALIOSO","SIN VALOR"]
[null,6,"POTENCIA",6,"FUERTE","DEBIL"]
[null,7,null,7,"INDUSTRIAL","ARTESANAL"]
[null,8,null,8,"ROBUSTO","DELICADO"]
[null,9,null,9,"DURO","BLANDO"]
[null,10,null,10,"FUTURISTA","PRIMITIVO"]
[null,11,"ACTIVIDAD",11,"TRANQUILO","INQUIETO"]
[null,12,null,12,"SENCILLO","COMPLEJO"]
[null,13,null,13,"LIGERO","PESADO"]
[null,14,null,14,"JOVEN","VIEJO"]
[null,15,null,15,"PACÍFICO","AGRESIVO"]
[null,16,".",16]
[null,17,null,17]
[null,18,null,18]
[null,19,null,19]
[null,20,null,20]
[null,21,".",21]
[null,22,null,22]
[null,23,null,23]
[null,24,null,24]
[null,25,null,25]

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[]
["ESTAS TABLAS UTILIZAN MACROS DE EXCEL, POR LO TANTO CUANDO SE LE CONSULTE AL ABRIR EL ARCHIVO DEBE ACEPTAR Y HABILITAR LAS MACROS PARA QUE FUNCIONEN CORRECTAMENTE"]
[]
[null,"IDENTIFICACIÓN USUARIO (SEUDÓNIMO, NÚMERO)",null,null,"GÉNERO",null,"EDAD:","OBS:"]
[]
[]
[null,"SELECCIONE ELVALOR QUE MEJOR REPRESENTE SU PERCEPCIÓN RESPECTO A CADA CONCEPTO DEL ESTÍMULO QUE SE LE PRESENTE ( PRODUCTO , SERVICIO, MATERIAL, TEXTURA, ETC. ) HAGA DOBLE CLICK EN LA CELDA CORRESPONDIENTE PARA MARCAR CON UNA X (NUEVO DOBLE CLIC PARA BORRAR). REVISE QUE SOLAMENTE HAYA UNA \"X\" POR CADA PAR DE CONCEPTOS"]
[]
[null,"EVALUACION ESTÍMULO A",null,null,null,null,"ALTO","MEDIO","BAJO","NEUTRO","BAJO","MEDIO","ALTO",null,null,null,"OBSERVACIONES ESTÍMULO A"]
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[]
[null,"EVALUACION ESTÍMULO B",null,null,null,null,{"$f":"G9","v":"ALTO"},"MEDIO","BAJO","NEUTRO","BAJO","MEDIO","ALTO",null,null,null,"OBSERVACIONES ESTÍMULO B"]
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[]
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[]
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[]
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[]
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[null,null,null,{"$f":"\"C\"&\" X=\"&IF(VALUE(E35)=0,E35,ROUND(E35,2-INT(LOG(ABS(E35))+1)))&\" Y=\"&IF(VALUE(F35)=0,F35,ROUND(F35,2-INT(LOG(ABS(F35))+1)))&\" z=\"&IF(VALUE(G35)=0,G35,ROUND(G35,2-INT(LOG(ABS(G35))+1)))","v":"C X=0 Y=0 z=0"},{"$f":"ANALISISESTADISTICORESULTADOS!K5","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!K6","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!K7","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!K8","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!K9","v":0},0.1,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[null,null,null,{"$f":"\"D\"&\" X=\"&IF(VALUE(E36)=0,E36,ROUND(E36,2-INT(LOG(ABS(E36))+1)))&\" Y=\"&IF(VALUE(F36)=0,F36,ROUND(F36,2-INT(LOG(ABS(F36))+1)))&\" z=\"&IF(VALUE(G36)=0,G36,ROUND(G36,2-INT(LOG(ABS(G36))+1)))","v":"D X=0 Y=0 z=0"},{"$f":"ANALISISESTADISTICORESULTADOS!L5","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!L6","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!L7","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!L8","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!L9","v":0},0.1,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[null,null,null,{"$f":"\"E\"&\" X=\"&IF(VALUE(E37)=0,E37,ROUND(E37,2-INT(LOG(ABS(E37))+1)))&\" Y=\"&IF(VALUE(F37)=0,F37,ROUND(F37,2-INT(LOG(ABS(F37))+1)))&\" z=\"&IF(VALUE(G37)=0,G37,ROUND(G37,2-INT(LOG(ABS(G37))+1)))","v":"E X=0 Y=0 z=0"},{"$f":"ANALISISESTADISTICORESULTADOS!M5","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!M6","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!M7","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!M8","v":0},{"$f":"ANALISISESTADISTICORESULTADOS!M9","v":0},0.1,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[null,null,null,{"$f":"IF(VALUE(G38)=0,G38,ROUND(G38,2-INT(LOG(ABS(G38))+1)))","v":0},null,null,null,null,null,{"$f":"F$19*(O38-U38)","v":{"$error":"#DIV/0!"}},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]
[null,null,null,{"$f":"IF(VALUE(G39)=0,G39,ROUND(G39,2-INT(LOG(ABS(G39))+1)))","v":0},null,null,null,null,null,{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"},{"$error":"#DIV/0!"}]